Florence, Italy, 1919. A request from a bar patron to stiffen up a classic Americano cocktail (Campari, vermouth, soda water) was met by replacing soda water with gin. The customer was Count Camillo Negroni, and the drink to which he lent his name remains an icon nearly a century later. Next week (4-10.6.2018), its legacy will be lent to myriad good causes worldwide under the banner of Negroni Week, a seven-day celebration of the bittersweet aperitivo classic, organized by Campari and Imbibe magazine to raise money for charity. Over 1,000 bars will take part across Germany, each creating their own unique twist to the cocktail — like the “Negroni Amicizia” by Curtain Club or the ”Negroni Palais de Tokyo” by Schumann’s Bar. That’s just a taster though. Each will donate a portion of their profits to a charity of their choice, such as Tafel Deutschland, which works to eliminate food waste. In case you need another reason to round up friends for an al fresco aperitivo next week, take a look at the full list of participating bars (released here on 4.6.2018) and cheers to raising your glass to more than just an enjoyable evening. (Text: Anna Dorothea Ker / Photos: Jessica Weber, Mario Voit)
Negroni Week 2018, 4–10.6.2018.
Various locations around Berlin: Full list released 4.6.2018.