The swoosh or the stripes? Let’s face it: From sneakers to supermarkets, we’re all hype beasts in one way or another. The power brands wield over modern life will be the hot topic at cultural debate event Cliché Bashing #4, on tonight (17.5.2018) at Drive. Volkswagen Group Forum. Amongst the panel members this round will be David Roth and Carl Jakob Haupt of the fashion blog Dandy Diary and Britta Heidemann, Olympic champion in fencing. Moderated by Sissy Metzschke and Volker Wieprecht, industry insiders and experts will be split between “hype beasts” and “no logo” to tease out questions of brand power in conversation with the audience. Register here and prepare for an entertaining and thought-provoking evening spent deconstructing the clichés surrounding the logos competing for our attention, our wallets and our loyalty. (Text: Anna Dorothea Ker / Photos: Drive., Dandy Diary)
Drive. Volkswagen Group Forum, Friedrichstr.84/Ecke Unter den Linden, 10117 Berlin-Mitte; map
Cliché Bashing #4, 17.5.2018, doors open 18.30h, event begins 19h. Facebook event; register here for free.
