Austria and California is an unthinkable combination you say? Kathrin and Molly, founders of the fashion label Ade Velkon, have proven quite the opposite. Originally from Vienna and San Francisco, the duo launched their brand in Berlin in 2013. They have been selling exciting products from their home countries exclusively for the Berlin market since the end of April 2018 in their newly opened concept store. In addition to their urban women’s fashion with a focus on clear cut lines fabricated from high-quality materials, a selection of articles such as wines, soaps, and ceramics are offered that are sources from Austrian and Californian manufacturers. Their handmade goods and background stories can be read about online. The stylishly furnished shop has an air of both the alpine mountain mists and the Pacific Ocean sprays and — being somewhat hidden in the back of the Brutalist former Tagesspiegel building — a bit of Berlin. Sometimes you have to look a little harder to find that pot of gold! (Text: Jennifer Prietzel / Photos; clockwise: Luke Marshall Johnson, Ade Velkon)
Ade Velkon Concept Store, Potsdamer Str.81C, Haus H, 10785 Berlin-Schöneberg; map
