ONLINE AND ONSITE — DISCOVER AND SHOP FRESH DESIGNS AT FREIRAUM

ONLINE AND ONSITE — DISCOVER AND SHOP FRESH DESIGNS AT FREIRAUM

Scrolling through my social media feeds, I’m always discovering new designers, makers and curators that tickle my fancy. But when it comes to these smaller young brands, I often have to buy the products “blind” off their websites. Here’s an idea though: what if you could sit on that new chair or test out that untried hand cream before taking the leap? Well that’s the idea behind Freiraum, a new shop concept on Friedrichstraße that collects pieces from up and coming online boutiques and showcases them for you to see, feel and test in person. The brands available read like a who’s who of top innovators and visionaries in the fashion, design and cosmetic worlds. Besides local names like father and son menswear team Tom Àdam and Shanghai Tofu with their spunky shirts and accessories, you’ll find international designers like Barcelona-based M2Malletier with their minimalist, surreal bags, and sustainably-made garments from Henriette von Grünberg. After trying out it’s time for the cool part: just scan the product’s QR-Code, pay, and your stuff is sent right to your door. 2020 is the year of bricks and clicks. (Text: Benji Haughton / Photos: Yuto Yamada & Kfir Harbi für Freiraum)

Freiraum, Friedrichstr.68, Quartier 205, 10117 Berlin–Mitte; map
Mon–Sat 10–19h

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@freiraumofficial

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