Basel, Bern, Berlin. The makers of Swiss eyewear brand Viu are heading to Germany’s capital in order to inaugurate their new store. With the unprecedented heat wave and fashion week coming up, it’s perfect timing. Viu’s concept is all about providing high quality glasses with a reasonable price tag. Their shatterproof and anti-glare glasses are made by Optiswiss. The design was conceived at their Zurich headquarters by two of the five brand owners, Fabrice Aeberhard and Christian Kaegi, who also run a design studio called Aekae. Through the 80 step process in an Italian factory, cotton acetate is manipulated to produce their prescription eyeglasses and sunglasses. We can’t wait to join the opening to try on “The Obvious” or “The Bold”, and check out the impressive green marble backdrop in the store, designed by Aekae. The young German artist Felix Kiessling will be there too; rumor has it that he will showcase an “experiment” before our eyes. Fashion enthusiasts and art fanatics unite! (Text: Nina Trippel)
Viu Flagshipstore Berlin, Potsdamer Str.77/79, 10785 Berlin-Tiergarten; map
Mon-Fri 12-20h, Sat 10-18h
Opening event: Wed 8.7.2015, 18-22h
