What is 032c? Is it a magazine? An agency? A fashion label? A gallery? An experiment? Or all of the above rolled into one? Founded in 2000 by creative directors Jörg Koch and Sandra von Mayer-Myrtenhain, 032c is, in its own words, a “media and fashion brand for the 21st century”. Its latest venture can be found nestled between Paris Bar and Schwarzes Café on Kantstraße, a street as wild, colorful and storied as the company itself. Looking through the windowed façade, you see plenty of red: designed by creative directors Jörg and Maria Koch in collaboration with Davide Rizzo Architects, the gallery-shop space draws you in with its signature scarlet hue. The exhibition space opened with the capsule collection from label S.R. STUDIO. LA. CA. by Sterling Ruby, offering a platform for artists and creatives from the gallery’s own network. Jörg Koch calls the concept “culture in front, commerce in the back.” Once you pass through the art, you enter an intimate showroom, where the brand’s ready-to-wear styles – as well as archive pieces and exclusive out-of-print magazine issues – take center stage. But this being 032c, there’s more: special events, surprises and a forum for exchange are in the works – yet more bold plans from the many-sided brand.
Text: Hilka Dirks / Photos: 032c
032c Workshop, Kantstr.149, 10623 Berlin–Charlottenburg; map