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MOEON MEN — CONSCIOUSLY-SOURCED CLOTHING, NOW FOR MEN

MOEON MEN — CONSCIOUSLY-SOURCED CLOTHING, NOW FOR MEN

“Our passion is fashion, but we don’t identify with the industry behind it.” Moeon founders Ester Fröhler and Sonja Lotz are candid about where they stand. And while environmentally-friendly women’s fashion has made real strides in the industry, menswear has a way to go. Enter the duo’s new store Moeon Men, which since March 2020 has been offering lovingly curated menswear with a conscience. Since 2014 Ester and Sonja have pursued a environmentally and socially responsible approach to fashion, resulting in a collection of clothes, shoes and accessories that is constantly expanding, with the likes of ArmedangelsNovesta and Nudie Jeans as well as in-house Moeon Studio. As for the garments, how about the Henry organic cotton shorts or the indigo blue worker jacket by Nudie? Or the trainers made from recycled and natural materials by Veja matched with a classic plain Tee from Rotholz? The full collection can be explored online or at the beautiful shop at Schönleinstraße in Kreuzberg. In both cases the focus is on the essentials, because when it comes to fashion, less really is more…

Text: Hanna Komornitzyk / Photos: Louisa Stickelbruck & Anja Stenzel for Moeon Men

Moeon Men, Schönleinstr.10, 10967 Berlin–Kreuzberg; map
Tue–Fri 12–19h, Sat 12–18h

@moeon_berlin

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OY SURF — STYLISH, FUNCTIONAL SWIMWEAR CREATED IN BERLIN AND MADE IN PORTUGAL

OY SURF — STYLISH, FUNCTIONAL SWIMWEAR CREATED IN BERLIN AND MADE IN PORTUGAL

Ever experienced the annoyance of buying a new bikini and it discoloring in the sun or falling down in the water? It’s the last thing you want on your beach vacation or day at the lake. The folks at swimwear brand Oy Surf know this struggle, and offer a fix with their stylish and supportive swimwear line. The beach-ready collection has been developed by owners Zelia and Dario who, as keen surfers, understand the importance of having reliable swimming gear that still lets you feel confident and fashionable. As for the styles, think swimsuits and bikinis with watercolor brushstrokes in neutral, mellow tones. I particularly love the painted print effect on the Zonda Swimsuit, which gives you good support without feeling restrictive – in case you do want to jump on a surfboard! The garments are very much an international effort: designed in Berlin, the pieces are made in Portugal from recycled materials, while the brand itself came into being somewhere between Zürich and Bali in 2012. If like us you can’t wait until your next visit to the pool or lake and are looking for the best kit, Oy has got you covered – literally.

Text: Lottie Mac / Photos: Oy Surf

Oy Surf 

@oysurf

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DESIGN-FORWARD FRAMES WITH HIGH-TECH LENSES — HANDMADE IN BERLIN BY MYKITA

DESIGN-FORWARD FRAMES WITH HIGH-TECH LENSES — HANDMADE IN BERLIN BY MYKITA

Ever been to a sunglasses shop or optician and been overwhelmed by the options? Offering you a helping hand are the specialists at Mykita, who know the secret to finding the right eyewear: time, personal advice and expertise. The Berlin-based brand has been creating and manufacturing cutting-edge frames in the Mykita Haus (formerly in Mitte, now in Kreuzberg) since 2003 and has gained a global reputation for forward-looking designs and high-quality craftsmanship. Their network of shops extends from NYC to Tokyo, LA and soon Mexico City. Whether you want sunglasses for summer or daily-wear spectacles, the shop staff will ask questions, study your face and use your feedback to help you pick the perfect model. It’s a process that can be long (they say to plan at least an hour) but also fun.

As for the designs, they are best appreciated in person, not least the head-turning MM6 sunglasses, which are made in collaboration with French fashion house Maison Margiela and feature an ultramodern “sunshield” design. Other collabs have included Helmut Lang and most recently Leica, who have brought their 150 years of optical experience to a range of stainless steel frames which, like most Mykita designs, can be matched with either sun or clear lenses. Speaking of lenses: the brand’s nine-layer Polarized Pro lenses don’t just shield the eyes from the sun but dramatically improve the clarity of your vision so those summer days look even more sharp. Whichever combination you go for, the price of your (sun)glasses includes a detailed in-store eye test and individual frame adjustment.

Text: Benji Haughton / Photos: Sophie Doering

Until the end of July 2021 you can add a blue light protective coating for free with any glasses design.

Mykita eyewear is available at their two Berlin shops and at selected retailers.

Mykita Shop Berlin Mitte, Rosa-Luxemburg-Str.6, 10178 Berlin–Mitte; map
Mon–Sat 12–17h

Mykita Shop Berlin West, Bikini-Haus, Budapester Str.38–50, 10787 Berlin-Charlottenburg; map
Mon–Sat 12–17h

@mykitaofficial

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THE GOOD RUN — SUSTAINABLE SPORTSWEAR STYLES FOR FITNESS, RUNS AND BIKE RIDES

THE GOOD RUN — SUSTAINABLE SPORTSWEAR STYLES FOR FITNESS, RUNS AND BIKE RIDES

It’s easy to turn to the big names when it comes to sportswear, but it can be hard to know where, how and by whom the products are made. Berlin-based online running gear retailer The Good Run is seeking to change that. Founded in 2020, the store sells products that are made with sustainability in mind, while donating some of the proceeds to a disabled and rehabilitation sports initiative. These good values are matched with some pretty good style too. You’ll be happy to hear that no corners have been cut on quality or aesthetic: store founder Kathi has professional running experience and knows what makes good sportswear. Mixing own-brand gear with curated branded goods, the collection has everything from trainers to sports bras. The range includes Patagonia42/54 and other labels which have made commitments to sustainability by using recycled materials and plastic-free production. Whether it’s bike shorts or running shirts, you can get all the kit you need for summer workouts that won’t weigh on your conscience.

Text: Lottie Mac / Photos: The Good Run, Kai Heuser & Ruben Elstner

The Good Run

@thegoodrun_eu

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KANSHASAI — THE JAPANESE FESTIVAL OF APPRECIATION WITH GIVEAWAYS AND INSPIRATION FROM UNIQLO

KANSHASAI — THE JAPANESE FESTIVAL OF APPRECIATION WITH GIVEAWAYS AND INSPIRATION FROM UNIQLO

When the sun starts to shine more and all the flowers are opening, I start to appreciate things that little bit more. The same goes for Uniqlo, who are spreading a little love this month with a program of specially-curated activities and giveaways. The Japanese apparel brand known for minimalist, clean-cut styles calls it Kanshasai. This Japanese word is broken down to mean Kansha – appreciation – and Sai, which means festival. Thus: the Appreciation Festival. Over two weeks (10.06–23.06.2021) the retailer has lined up dozens of giveaways including eco-friendly tote bags (get yours today, 10.06.), bags specially illustrated by artist Laura Breiling (17.06), vouchers for online floral shop Bloomon plus your chance to win a bike. The celebrations continue with in-store artworks from Berlin creatives including artist Ju Schnee, who has created a sculpture inspired by AIRism, the innovative keep-cool material from Uniqlo. The sculpture stands tall at the center of the Tauentzienstrasse store, mimicking the free flowing and lightweight form of the material. Blending Berlin art with Tokyo fabric technology, the installation is a worthwhile stop on your next shopping trip for summer basics (speaking of which: check out Uniqlo’s range of linen shirts, shorts and dresses while you are there). Pop by one of the six Berlin stores today or next Saturday (19.06.) where the team is serving up vouchers for free gyoza from Takumi-Ramen. We’ll be first in line!

Text: Lottie Mac / Photos: Bloomon, David Böll for Uniqlo & Rodnae Productions

Check out everything Uniqlo has on offer during their Kanshasai Festival here. Gifts are available while stocks last. Special offers and gifts can be found in stores across Germany

Uniqlo, Tauentzienstr.7b/c, 10789 Berlin–Charlottenburg; map
Mon–Sat 10–21h.
Uniqlo, Leipziger Platz. 16, 10117 Berlin–Mitte; map
Mon–Fri 11–19h, Sat 10–19h
Uniqlo, Rosenthaler Str.42, 10178 Berlin–Mitte; map
Mon–Sat 10–20h
Uniqlo, East Side Mall, Tamara-Danz-Str.11, 10243 Berlin–Friedrichshain; map
Mon–Fri 11–19h, Sat 10–19h
Uniqlo, Alexanderhaus, Alexanderpl. 2, 10178 Berlin–Mitte; map
Mon–Sat 10–20h
Uniqlo, Schloßstr.110, 12163 Berlin–Steglitz; map
Mon–Sat 10–20h
@uniqlo_de

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