When Indian-born Vatsala Murthy moved to Germany in 2016, she quickly realized that the textiles and craftsmanship of her home country found in Europe were often represented in a clichéd way. She took matters into her own hand and started the online shop Indian Goods Co., which is now coming to Berlin for a five-day pop-up. The finely handcrafted objects in Vatsala’s selection — jewelry, home accessories, and a recently-launched clothing line — are produced in small quantities by artisans. Her aim is not only to present products that embody both aesthetics and functionality but also to promote fair working conditions and sustainable consumption. If that sounds enticing, drop by her pop-store in Prenzlauer Berg, on from 13.-17.7.2018. (Text: Lisa Staub / Photos: Eda Temucin, Jonas Lenger)
Indian Goods Co. Pop-Up Store, Dunckerstr.11, 10437 Berlin-Prenzlauer Berg; map
Pop-Up 13.7.-17.7.2018, Facebook Event, Online Shop
