The hashtags #knit and #crochet currently have over 280 million views on TikTok as a new home decor trend sweeps the DIY world: rug art. At the center of it are colorful, fluffy and bespoke rugs made from acrylic. Klara Pichler – aka Klara Croft – stumbled across her tufting gun online during the 2020 lockdown. Ever since she has been creating one-of-a-kind rugs in bright colors and unusual shapes. Suitable for floors and walls, they not only glam up your mirror selfies, but are the perfect solution if you’re lacking floor space. The kaleidoscopic designs of the Berlin-based Tyrolean, some of which are rather reminiscent of an LSD trip, are designed intuitively on her iPad and embody the same sense of tongue-in-cheek fun and self-expression that can be found in the social media posts of her friends. The finished designs are projected onto the fabric, and then the tufting begins à la paint-by-numbers as the wool is shot into the canvas with the tufting gun and then fixed with natural latex (the latter doubles as a non-slip film). Voilà: your fluffy, mood-boosting eye-catcher is ready, and it’s anything but normcore.
Text: Alison Musch / Photos: Klara Croft
Klara Croft Rugs
@klaracroft
