They say Moabit’s on the rise, and with it, a new concept for brick and mortar retail. Just opened in the freshly renovated A Bit Mo’ Altbau complex is Melagence Store, founded by the eponymous agency in July 2018. Featuring a rotating selection of collections in the agency portfolio, Melagence was founded to allow designers and brands to share their own voices and visions with their clientele. That might take the form of a designer brunch with Bananatime or a salon conversation with Parisian designer Mathieu de Menonville — the point is to break down the barriers between maker and wearer, to exchange inspiration and ideas and to rethink the future of fashion retail. The current rotation, “The Holiday Edition”, features womens- and menswear from the likes of Mara Hoffman, Sunno and Club Petanque, and from 17.9.-12.10-2018, “The Men’s Essential Wardrobe Collection” will take over with a menswear-only selection of Joseph, Éditions M.R and Band of Outsiders pieces. Subscribe to the mailing list to be amongst the first to know the latest. (Text: Anna Dorothea Ker / Photos: Editions M.R / Melagence)
Melagence Store, Alt-Moabit 104, 10559 Berlin-Moabit; map
Mon-Fri 10-18h or by appointment
