
I feel a strong “want to have” impulse every time I see an On Vacation piece. It’s the mixture of happy vibes and the “I’m actually still on vacation” look that attracts me so much. With their shirts, caps, hoodies and the like, On Vacation conveys exactly that: the idea that life is relaxed and enjoyable, peppered with memories of beautiful moments in faraway places. The typography is usually humorously arranged and often colorful. The fonts are somewhere between retro serifs and contemporary bubbles. The motifs oscillate between Breakfast Club, Bella-Italia and Wine Tasting — transporting us to moments when duties seem far away. And for those who want to pack their bags and follow the sun, there’s swimwear too. Speaking of water, unlike many other labels, the prints at On Vacation are made with water-based inks — one of several sustainable aspects of the makers’ approach. But the happy holiday vibes are only 50 percent of your experience when you visit the store, not far from Rosi. Makers Ulrich Hasselmann and Jonas Michalak have combined two brands in the store space. Vertere is the second fashion brand, with “Strictly Dancefloor” written in their IG bio — references to club and techno culture are style-defining here.
The two founders do not appear by name on the website, which states the brand was founded by a collective of DJs and people with close ties to club culture. The brand also regularly collaborates — drops from co-ops with labels such as Third Room or the DGTL Festival are part of the concept. The range is now quite large, you can dress from head to toe. From the red and black “Lost in Trance” scarf to the boogie tennis socks. The “Lovers and Sinners” shirts, or a piece that always works in Berlin: the bomber jacket. So, whether it’s Happy Daytime or Strictly Dancefloor, Berlin has it all.
Text: Nina Trippel / Photos: On Vacation, Rebecca Sulzer & Vertere
On Vacation / Vertere Flagship Store, Weinbergsweg 22, 10119 Berlin–Mitte; map
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