It’s time to believe the hype: Bread&&Butter by Zalando – The Pop-Up of Style and Culture (B&&B) will return to Arena Berlin from 31.8.-2.9.2018. Celebrating the latest in fashion, music and culture, B&&B unites over 40 brands under one roof — with exclusive drops and pre-launches available for immediate purchase. A program full of workshops, talks, brand and show pop-ups, and local street food will continue throughout the weekend. Hot on our radar: a B&&B talk with 032c and Jérôme Boateng on “BOA17”, a unisex capsule collection designed exclusively for B&&B, a panel talk with Gully Guy Leo and Uglyworldwide on how Instagram has changed fashion, and G-Star Raw’s conversation with Jaden Smith about sustainability. A highly-stylized Voguing Ball and 70+ artists including Princess Nokia, Evian Christ and Hamza promise to dazzle the crowds. On top of that, the pop-up exhibition “State of Fashion 2018”, which searches for new luxury, will run for three days only. 31.8. also marks the launch of brand new B&&B shopping hub, breadandbutter.com on Zalando with exclusive drops year-round. Ready for it? Watch the preview and pick up your ticket here. (Text: Anna Dorothea Ker / Photos (clockwise): Bread&&Butter by Zalando 2018: Barrie Hullegie, G-Star RAW x Jaden Smith, Princess Nokia, Jonas Lindstroem)
Arena Berlin, Eichenstr.4, 12435 Berlin-Treptow; map
Bread&&Butter by Zalando – The Pop-Up of Style and Culture, 31.8-2.9.2018, 13-22h. Schedule, tickets.
