Picking a new pair of glasses is kind of like choosing a whole new personality. Yes, they help you see. But they’re also a permanent part of your look, sitting on your face from morning to bedtime. They have to go not just with one outfit but with your whole wardrobe – sensible for work yet flattering enough for going out. It’s a buying decision that calls for all the style resources you can mobilize, so allow us to give you a pro tip: the popup shop from glasses company Fielmann, which runs in Mitte for the rest of this week (30.05–02.06.2024). On hand to help are the trusty eyewear advisors from the Hamburg-based retailer but also – fun twist – two photographers Laura Schaeffer and Franz Becker who will take portraits of you in your (potential) new frames. The idea is that you get two different perspectives on your eyewear but also: isn’t it just cool to be in a professional photo shoot? You can choose between 100 different frames, which you can then buy and have fitted with lenses in your prescription at your local Fielmann store. Book your time slot here or just come by spontaneously to discover new sides of yourself!
Text: Benji Haughton / Photos: Franz Becker, Jeremy Moeller, Laura Schaeffer
“Through The Lens Of” pop-up, Gipsstr.11, 10119 Berlin–Mitte; map
30.05–02.06.2024, 11–18h. You can reserve your slot here.
@fielmann
