The average young person spends almost six hours a day on their smartphone – at least according to a recent study commissioned by brewing brand Heineken. More and more of us are looking to reclaim this time for face-to-face interactions – something Heineken is hoping to address with an afterwork event at Prince Charles next Thursday (04.09.2025). The invite-only evening launches the brand’s “Social off Socials” campaign and includes discussions on digital wellness as well as arcade games, gourmet burgers and cocktails. Afterwards, guests are invited to let loose on Prince Charles’s iconic pool dancefloor. The idea of the initiative is to encourage real-world interactions, whether it’s game nights with friends or barbecues in the park. With Cee Cee, you will have the chance to win a ticket and one of the limited-edition Heineken x Bodega “Boring Phones” – sleek Y2K-style devices that focus on calls and texts rather than scrolling and social media. If you are looking for IRL connection, a dumb phone like this might just be a smart choice…
Text: Benji Haughton / Credits: Heineken
For invite-only tickets to the afterwork event on 04.09. and the chance to win one of 25 “Boring Phones” (winners must be 18+), check out our Instagram @ceeceeberlin.
You can check out the “Social Off Socials” campaign here. Drink responsibly.
@heineken_de
