Entering this store or simply looking through the window, one fact is dead certain: it’s all about sneakers. The massive copper-colored wall rack carries various sneakers by all the big players. The black shelves offer streetwear styles by brands like Only NY, Wemoto, and New Black. The look and feel of this place is pretty straightforward. As a clever solution they took advantage of the different ceiling heights for storing shoes, accessible only with a rolling ladder. Print magazines and graffiti equipment complete the collection at this charismatic Berlin sister shop of their Heilbronn store. This Saturday sees the opening of the shop with snacks and drinks provided by the bartenders from Neukölln bar Art und Weise while DJ duo Ecke Prenz plays some music. Otherwise join the crew later at Cookies where Smash TV and Sascha Sibler spin the tunes. (Text & photos: Max Winter)
Novacane, Linienstr.205, 10119 Berlin, Mitte; map
Mon-Sat 11-19h
Store Opening: Sat 26.4.2014 12h
Opening Party 23h at Cookies
