Are they a gamechanger or simply the new normal? We think it’s both! We’re talking about e-bikes, which are now an integral part of Berlin’s streetscape. EGO Movement, a Swiss company that specializes in stylish e-bikes, is now getting on board with this trend. So if you’re thinking about adding a bit of smartness and power to your cycling, this Friday (12.05.2023) is the best opportunity. That’s when the first EGO Movement flagship store opens in Berlin, inviting you to take a test ride while enjoying drinks and snacks. Whether it’s a lightweight electric bike, an elegant city ride or a practical cargo vehicle, the choices are varied. What you always get is elegant design and smart functions. The Cleopatra model, for instance, comes in bronze with a brown leather saddle and handlebars for a classic Dutch-style look. None of the models needs a lock, because they are opened by phone. To learn all about these two-wheeled wonders, stop by the EGO Movement shop and take a test ride around Gendarmenmarkt. In addition to bikes, there are accessories including helmets and baskets to check out and purchase. You might be getting from A to B in style while doing something for the environment sooner than you think: EGO will be giving away a bike to one very lucky attendee. For your chance to win: get yourself to the shop starting tomorrow (12.05)!
Text: Alison Musch / Photos: Natascha Hammel & Ego Movement
EGO Movement, Markgrafen Str.38, 10117 Berlin–Mitte; map
Tue–Fri 10–18h & Sat 9–17h. Opening on 12.05.2023 16–19h
As a welcome gift, there is a 10% discount on every product in the EGO Movement store from 12–25.05.2023.