May makes everything new… except that it’s only April. But, as always, the Swiss performance brand On is one step ahead. Their latest project: a collaboration with VooStore and four alumni of the fashion design program at the Berlin University of the Arts. The result: their very own interpretation of fashionable performance wear. The innovative upcycling project, which UdK graduates Laurin Stecher, Denise Kipke, Sezgin Kivrim and Essie Kramer have been working on with the On and VooStore teams over the past few weeks, comprises a capsule collection of footwear and apparel, to be presented as part of the exhibition at VooSpace from 04.–09.04.2024. Instead of short-lived trends, the collection adopts circular fashion principles by transforming archive pieces and older collections into new unique pieces. The upcycled looks are limited edition and can only be purchased at the exhibition or online. The proceeds will go to On’s Right To Run partner “Champions Without Borders“. With the Berlin half marathon this weekend, there will of course also be running sessions. The 5km runs start at 19.30 on Thursday evening and 10.30 on Saturday morning, where a balanced breakfast awaits you afterwards. You can keep an eye out on Instagram for the last spots. If you prefer to get creative, you can look forward to a cool DIY activity during a visit to the exhibition where you’ll create a marathon-themed bandana for free (an activity which will also require nimble feet, as only the first 100 guests will get the chance). Don’t miss out on scoring a bandana as a new fashion accessory or motivation for the next run!
Text: Stephanie Johne / Photos: Robyn Steffen, VooStore Berlin
VooSpace, Oranienstr.24, 10999 Berlin–Kreuzberg; map
On x VooStore Pop-up 04.–09.04.2024
@on
@voostore
