January is almost over and with it the Vegan Food Challenge. As with many ambitious resolutions (more exercise, work-life balance, sustainable living), this is usually the end of the road. They rarely make it beyond the first few weeks of the year. Berlin start-up Wholey makes sticking to veganism a lot easier. They have set themselves the task of revolutionizing the breakfast game with organic plant-based products, focusing on long-term lifestyle changes. And they’re inviting you to Wholey headquarters in Berlin-Wedding this Saturday (27.01.2024), where they’ll be hosting the very first Good Mood Pop-Up, to help bring you closer to positive change and a healthier lifestyle. Together with innovative Berlin brands such as Mondarella, Vly, Mamma Natur, Karl & Karlo, BettaF!sh, Kombuchery, Kruut, Reoat and Ylumi, the motto is: using purely plant-based ingredients does not mean food has to be boring or compromise on flavor! We’ve been lucky enough to try some of the products ahead of the event, and we can confirm they’re innovative, packed beautifully and taste delicious. You can try the products for yourself, ask questions and learn how you can be part of the positive change at the pop-up. And Berlin wouldn’t be Berlin if there wasn’t music to set the (good) mood, right? A live DJ set will create the right atmosphere throughout the day. Participation is free — so there’s no excuse not to stick to your resolutions throughout the year.
Text: Stephanie Johne / Photos: kruut, Savannah van der Niet, Wholey
Good Mood Pop-Up by Wholey, Drontheimer Str.34A, 13359 Berlin-Wedding; map
Sat 27.01.2024, 11–16h. Reserve your spot for free here.
