We love newsletters — naturally, since we publish one ourselves. All the better when we can recommend one that truly serves its own niche, like Almost Weekly, the newsletter by digital designer Kay Kazemi. The format grew out of a desire for more depth. “I no longer wanted to just read headlines, but to really think through content and organize it for myself,” Kay explained. For a year, Almost Weekly ran as an internal team newsletter alongside his work at a large agency. In early 2025, the Berlin-born designer made it public, and since then, the newsletter has become a fixed part of his creative routine. Not a marketing channel, but a space for thinking. The name was chosen as a kind of “strategy against the obsession with regularity”. While the newsletter usually comes out every two weeks, relevance matters more than rhythm. Sometimes an issue comes earlier, sometimes later — depending on topics, time, and energy. In terms of content, Almost Weekly moves between design, technology, and social responsibility. At the moment, Kay — who also teaches at SRH and HTW universities — is particularly focused on digital accessibility. “It’s not a glamorous topic, but an extremely important one, because it determines who can actually use digital products.” He’s also thinking a lot about the next generation of designers. “With the increasing use of AI, many companies are hiring fewer junior positions. In the short term, that may seem pragmatic; in the long term, it feels risky. If there’s less space to learn now, we may be missing exactly that layer of experience in a few years.”
What truly sets the newsletter apart is the mindset behind it. Design is not understood here as surface level aesthetics, but as an invitation: “Good design invites you to want to experience things — not just to be able to”. That exact feeling runs through every issue. For Kay, newsletters still feel surprisingly fresh in 2026 — “a soothing alternative to social media doomscrolling”. Almost Weekly is exactly that for me as well: a small, smart pause — and a recommendation for anyone who doesn’t want to stand still. Time for new input — subscribe now.
Text: Nina Trippel / Photos: Almost Weekly, Nina Trippel
Almost Weekly


