A perfume can be many things: a signature, a constant, a protective and comforting layer. Since 1760, The House of Creed has been devoted to this very personal art, making it one of the world’s most storied fragrance houses. Now the brand is opening its first boutique in Germany, in Berlin, creating a new destination for fragrance culture in the city. Set inside the historic Hackesche Höfe building and defined by warm wood and green tones, the space feels like a haven for all things olfactory. It’s a place where perfume can be tested, explored, and experienced. At the center of it all are personalized fragrance consultations. Through what is known as scent profiling, visitors can discover which notes, moods, and compositions suit them most. The experience is personal on every level: bottles can be engraved on site, gifts are wrapped with great care, and, upon request, finished with personalized ribbons. I spend a long time going back and forth between the house’s citrusy, woody vetiver fragrances before eventually heading home with a selection of samples. A signature scent takes time, and I am happy to return to The House of Creed.
Text: Leo Sandmann / Photos: Jeremy Moeller
The House of Creed, Neue Schönhauser Str.8–9, 10178 Berlin–Mitte; map
@creedfragrance
