Louisa and Ronja aspire to bring more harmony to the world. The two Berliners have chosen to make care work the focus of their mission through their app, Equaly. Couples often find themselves arguing about household tasks, parenting, and daily chores, creating strain in relationships and family life. Equaly aims to help, claiming a 64% reduction in conflicts when using their app. The app supports addressing, organizing, and implementing solutions and division of responsibilities. Many struggle at this point: good intentions exist, but routines, lack of time, and work pressure often push women back into traditional gender roles, increasing mental load. According to the founders, Equaly can reduce mental load by over 80%.
The app offers monthly or yearly subscriptions, including “Who Cares Sessions,” hour-long couple sessions focussing on the topic in depth. ‘Check-Ins’ help address challenges like different cleanliness standards and couple finances. For those committed to resolving issues, the “Compatibility Playbook” provides discussion topics and exercises to clarify future questions. Live sessions with ‘Role Model Couples’ make solution approaches tangible. In the end, Equaly is a digital tool providing assistance. We all face similar problems and can learn from each other. Now, that’s a fairer outlook.
Text: Nina Trippel / Photos: Equaly
Equaly
@joinequaly
