“Is this a real hotel?” If you want the answer to this, you have to question the obvious. Because upon entering, it soon becomes apparent that Hotel Ultra is, in fact, not an actual hotel but a concept store. The clever idea was implemented in the heart of Berlin at Torstr.155 in 2014. The interior has all the makings of a real hotel: a reception, a lobby and the obligatory bar. Even so, no one will be checking into their room here, but rather browsing design products from (un)known designers and (inter)national brands. The small café tucked away in the back of the shop serves freshly baked cakes and coffee. The unusually provocative concept was created by Mo Ghandehari, a fan of design and Depeche Mode. He conceived the store as an homage to the album “Ultra”, and more specifically to the song “It’s No Good”. Hotel Ultra is a captivating place to discover exceptional design products and to be inspired by unconventionality. (Text: Lisa Krüger / Photos: Hotel Ultra)
Berlin native Lisa Krüger currently lives in Pankow, and is a trained product design assistant who studied marketing communications and public relations.