Canvas totes? Totally passé. Today’s Berlin look is more compact and practical: It’s the season of the backpack. But there are greater things than chasing after trends – making good come out of them, for example. Sound utopian? The Motif charity project from backpack-maker Ucon Acrobatics is a leading example. The Berlin label from Jochen Smuda and Martin Fussenegger teamed up with 38 of the world’s most renowned design studios, each of which came up with a totally unique backpack creation. We were honored to be part of this special project with our agency, Cee Cee Creative. The kicker: Each of the 38 backpacks is a one-off edition, to be auctioned during Berlin Fashion Week for a good cause. Proceeds will go to Streem Magazine, a publication about – and sold by – people living on Berlin’s streets. Just goes to show that fashion can be about more than fleeting trends, and foster potential connections beyond consumerism and commercialism. (Text: Lisa Staub / Backpack designs shown: Cee Cee Creative, Traumatic, Leif Podhajsky)
Ucon Acrobatics presents: Motif at Zwei Drei Raum, Gitschiner Str. 20–22, 10969 Berlin-Kreuzberg; map
Tue 3.7.2018, 18–22h; Facebook event
