Finding hand-picked second-hand pieces, borrowing new statement pieces and discovering changing collaborations with Berlin artists – it’s all possible at Laundromat. The new store, which opened last weekend in the northern part of Prenzlauer Berg, right next to the popular ice cream parlor Hokey Pokey, is all about fashion and local heroes. Behind the Laundromat concept is Adidas, which is breaking new ground with this temporary store and putting the focus here on sustainability. In addition to a select range of Adidas pieces such as tennis socks, tracksuits and original track jackets, vintage sneakers are on the shelves. Westend Vintage, another initial partner, brings in a carefully curated selection of retro streetwear styles. On the racks from Pool, the fashion rental service, there’s also a regularly changing assortment of hip styles from various international brands to discover. Created by and for the people of Berlin, Laundromat not only offers shopping but also culture – outside the official opening hours. The first event was the pre-opening during the Berlin Art Week last week with artist Thomias Radin. More to follow! In other words, in keeping with its name, Laundromat is a place where the old can be rediscovered – of course, in a laundromat-in-cool aesthetic, with white tile, neon lights and striking metallic lettering. So just like in a cool laundromat, you’ll leave again with freshened up style!
Text: Alison Musch / Photos: Adidas
Laundromat, Stargarder Str.74, 10437 Berlin–Prenzlauer Berg; map
Tue–Fri 13–20h
@adidas_de
